What is SEO?
SEO (Search Engine Optimization) is the process of improving a website’s rank in the organic search results generated by major search engines (Google, Yahoo, etc).
A professional SEO firm can help their clients achieve better rankings by modifying their websites and employing tested strategies that result in improved relevance with Search Engine “spiders” that compile data. Search engines consider hundreds of factors when ranking websites and working with professionals who understand the complexities of how various factors are weighted is key to attaining sustainable top rankings in the major Search Engines.
90% of internet users utilize search engines and 80% of their clicks are on organic listings.
Studies have shown that 80% of clicks generated by search engines come from the natural/organic results as opposed to 20% from the paid/sponsored results. Additionally, the lion’s share of these clicks from the natural results come from the Top 5 rankings. Paid or Sponsored links not only generate less clicks, they also cost money each and every time a web user clicks onto your site. The price of these clicks is determined by a bidding system and subject to increases and fluctuations at any time.
Benefits of SEO
- Targeted traffic
- Increase visibility, sales, and ROI
- Long term positioning
- Measurable results
SEO Services Include:
- Analytics analysis and keyword research
- Rankings and analytics benchmarking
- Search phrase optimization
- SEO friendly site-maps and navigation
- Natural search engine optimization
- Social bookmarking
- Targeted SEO directory listings
- Inbound link development
- Monthly reporting and management
- Certified account manager
- Key Elements of SEO